House of Brands

With African consumers at the very heart of our business, Webcor Group continuously seeks to diversify its portfolio of brands into new categories in response to consumer preferences and tastes.
We are constantly developing products to cater to different consumer segments. In broadening our product range of brands, we aim to offer the African consumers more and better choices than ever.

We strongly believe in brand leadership and are always striving to expand and solidify our brands portfolio by building brand equity through creating awareness and establishing credibility and consumer loyalty.

Our market-leading products include our own brands: Primavera, Bela Vida, Kingstar, and Massima.
At Webcor, we believe that "quality is the key to success".
This is why we are completely committed to understanding and meeting the quality needs and expectations of our customers.This is also why we constantly improve and upgrade our already stringent quality control and assurance system. Our comprehensive system covers all stages of production up until the item is on the shelf. Quality is engrained into our corporate culture and is promoted by each member of the Webcor team.