Webcor to Africa

Procurement to Production

Part of Webcor Group’s business is the sourcing of quality foodstuffs and ingredients for the manufacturing of products.
Our business is distributed into two main sectors: Fast-Moving Consumer Goods (FMCG) and Commodities.
At Webcor Group, our food products undergo across-the-board strict quality control measures.

We make sure to take the greatest care in applying rigorous regulations throughout each phase of the process – from the selection of the highest standards of raw materials and manufacturing of the end product, to packaging and distribution.

Our team of Quality Assurance experts continuously reassesses our procedures and systems – always ensuring compliance with international and local food regulations.

Concept to Creation

At Webcor Group, we conceptualize, produce, distribute, and market our own brands.

Building on over 35 years of presence in Africa and armed with an in-depth understanding of consumer behavior and purchase motivators, we carefully analyze needs, tastes, and preferences to create food products that truly meet local requirements. Furthermore, we ensure that our products have a recognizable visual identity that is customized to the perceptions and tastes of the African consumer.

Distribution to Consumer

At Webcor Group, we believe in sustainable growth and have developed innovative solutions to maximize the efficient distribution of our products.
Our fleet of trucks meets the growing territorial demands, ensuring on-time delivery to over 110 strategically located points-of-sale. As such, over 300 consumer products are distributed across 22 provinces in Angola, Mozambique and the Democratic Republic of the Congo thanks to our extensive and efficient distribution network. Our capacity to combine speedy delivery and a substantial customer base with our ability to cover most trade channels has defined our position as a powerhouse in Africa for over three decades.

We bring quality food products to our valued customers through route-to-market and door-to-door distribution methods.

Door to Door

Door-to-door is used when orders are placed beforehand. Main clients include:
  • Wholesalers
  • Wholesale Depots
  • Modern Trade Channels
  • Supermarkets and Mini-Markets
  • Foodservices Channels
  • Petrol Stations

Route to Market

Route-to-market is a direct-sales system that involves direct distribution in communities. It is basically a “cash and carry” method that encourages market owners to adopt Webcor’s products on a daily basis. This happens via:
  • Direct Sales
  • Cash vans
  • Bikes
  • Promoters
  • Cash and Carry
  • Merchandisers

Products to Brands

Webcor’s impressive sales in recent years are backed by the marketing division’s expertise and multinational team. The division carefully monitors the African market and accordingly caters to consumers’ needs. The result is properly targeted marketing efforts that transform high quality FMCG products into top-of-mind brands.
Some of the special categories:
  • Pasta
  • Canned food
  • Personal care
  • Oil and ghee
  • Tuna and sardines
  • Rice and Pulses
  • Frozen food
  • Dairy