At a Glance

Established in the late 1978 in Zaire – modern day Democratic Republic of the Congo – Webcor Group began as a food company. By 1992, the company had grown to become a leader in soft commodities and FMCG (fast-moving consumer goods) in Angola.
Currently, with trading and sourcing office across the globe, the Group employs a workforce of 3,200 talented employees throughout the areas of operations.

Our global presence in Europe, the Middle East, Latin America and Southeast Asia combined with core operations in Africa has given us unparalleled experience in those markets. This presence has allowed us to benchmark our brands on an international level while helping to develop growth opportunities in each market and further strengthening our relationship with the African markets.

Our Values

At Webcor Group, we understand that to succeed in a continually evolving business, we need to always remember who we are: industrious, open, and transparent. Our achievements have also been forged from an equitable and engaging relationship with our consumers, employees and external stakeholders. These sets of beliefs and our ability to adapt to changing market trends underpin our values and guide us in the conduct of our daily business.

Our Vision

To be pioneers in providing brands of choice to every African home and to fulfill a growing demand for healthier products at affordable prices.

Our operations in Africa

To meet the growing demand of the African markets for diverse food and FMCG products, Webcor Group continuously develops its retail model across various countries. Thanks to our network of companies, proven logistics resources, over 110 points-of-sale, and a local African workforce of over 2,100 employees, we address and fulfill the needs of African consumers by supplying market-leading brands.

Our Mission

At Webcor Group, our mission is based on five essential pillars. They are as follows:
  • To offer consumers healthier and high-quality products at affordable prices, while keeping up-to-date with global and local consumption trends.
  • To meet and exceed the demands of our customers for innovative, flexible, and cost-effective solutions.
  • To achieve sustainable growth through expanding and solidifying our own brands in the markets in which we operate.

  • To contribute to the communities in which are present by participating in the growth of small retailers, creating jobs for the local workforce, and conducting targeted corporate social investments.
  • To live by a strong set of values that underpin the way in which we conduct our daily business and engage with our employees and external stakeholders.