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Concept to Creation

Concept to Creation
At the Webcor Group we design, create, produce, distribute and market our own brands. Backed by almost 40 years of experience in Africa, imbued with an in-depth knowledge of consumer behavior and their motivations for purchasing, we carefully analyses needs, tastes and preferences to create food products that truly meet local needs.
In addition, we ensure that our products have a visual identity that is recognizable and tailored to consumer’s perceptions and tastes.
Procurement to ProductionDistribution to the ConsumerRoute to Market
Procurement to Production
Part of Webcor Group’s business is the sourcing of quality foodstuffs and ingredients for the manufacturing of products.
Our business is distributed into two main sectors: Fast-Moving Consumer Goods (FMCG) and Commodities.
At Webcor Group, our food products undergo across-the-board strict quality control measures.
We make sure to take the greatest care in applying rigorous regulations throughout each phase of the process – from the selection of the highest standards of raw materials and manufacturing of products, to packaging and distribution.
Our team of Quality Assurance experts continuously reassesses our procedures and systems – always ensuring compliance with international and local food regulations.
Distribution to the Consumer
The fleet of Webcor Group trucks responds to the growing geographical demand, ensuring timely delivery at more than 110 strategically located sales outlets.
More than 300 consumer products are distributed across the 22 provinces in Angola, Mozambique and the Democratic Republic of the Congo, thanks to our efficient and extensive distribution network.
We combine the ability to deliver quickly with a broad customer network, covering most of marketing channels.
It was this difference that has secured the growing role of the Webcor Group in Africa over the past four decades, bringing our quality food products to our customers, through our route to market solution.
Route to Market
Our route to market solutions assures full coverage penetration across all trade channels with dedicated team at different levels:

Wholesalers
Modern Trade
Supermarkets and Mini-Markets
Food Service Channels
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