• IMEX Will Invest 4.5 Million Dollars In a Home Appliances Factory in Angola

    Jul 2021

    ‚ÄčOn July 13 was inaugurated the first BEKO's Concept Store in Angola, reinforcing the brand's commitment to the country. 


    With a strong presence in over 140 countries, BEKO, a leading brand in household appliances, has just strengthened its presence in the Angolan market with the inauguration of a 300 square meter flagship showroom in Fortaleza shopping center in Luanda.


    The opening event brought together journalists, brand representatives, and partners, as well the musician C4 Pedro, the brand's ambassador in Angola.


    With this showroom, which includes some of its latest technological innovations, BEKO now has a structure and a team capable of responding more comprehensively to local needs, creating conditions to consolidate its presence in the national market.


    According to Ramzi El Houchaimi, Managing Director of the IMEX Group and BEKO's representative in Angola, this expansion is part of the brand's growth strategy, adding that "by the end of the year the brand will open its first home appliances factory in Angola with a total investment of 4,500,000 dollars."


    BEKO currently has 15 shops in the country and plans to open six new units by the end of this year.