Established in 1876 and headquartered in Dusseldorf, Germany, Henkel is an international chemical and consumer goods company, well-known for its innovative and effective products brands such as Persil, Fa, Dial, and Purex.

The personal care business has always been a massive market across Africa. After Nigeria, Angola has ranked the second most strategic markets in terms of personal care in the continent.

For Fouad and Rahul, from Webcor FMCG operations, "It is an interesting market for the cosmetic giant and an opportunity for Webcor to bring world-renown brands to the Angolan market, such as Schwarzkopf - among the world-leading brands for haircare, and Fa, a well-known brand for skincare."

These brands' opportunities are plentiful as the consumer already perceives them as high-quality products at the start point.  The portfolio has a variety of fragrances and size offerings, catering to consumers' needs.

According to our team, its modern retail penetration should run smoothly, despite being a crowded market. We also leverage our consolidated distribution network and brand-building expertise to achieve good results in the long-term run.
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